These are generally all good questions, specially when the inquiring party is paying medical media and marketing to promote a site and attract visitors (and ultimately new patients). The situation? Solutions to simple SEO questions are usually more than a little complicated.
Search engines like yahoo are remarkably sophisticated systems. Note the usage of the term “system.” Lots of people usually imagine search engines like yahoo as some form of computer device that looks on the Internet inside a nanosecond and returns an instant response to an Internet searcher’s query.
That’s hardly the way it is. Instead, search engine listings require notably intricate computer software, data centers and networking which costs huge amounts of dollars.
Today, doctors depend increasingly on search engines to help them find new patients. Due to the growing influence of your Internet about the business of medical, we’re dedicating a series to untangling the complexity of online search.
We’ll prevent the really geeky stuff but hopefully provide an adequate amount of the fundamentals for that health care professional simply wanting to become better manager. Let’s start with this installment around the first rule of SEO.
The only exception to this statement is that if you benefit Google or any other internet search engine. For the remainder of us, SEO is about information quality.
Search engine listings use software to investigate all 250 million-plus websites on the net, using something called robots or spiders to “crawl” the websites. In a process called indexing, these robots gather, analyze and store whatever they find in to a database.
The Google database – stored on over a million computer servers all over the world – is the thing that you, the world wide web searcher, explore each and every time you conduct a Internet search.
Google, king of Internet search
We’ll focus here on Google because approximately three of four Internet searchers use that exact google search. This can be in regards to the only computer stuff any medical marketer or doctor may wish to understand about Google:
Google crawls above 20 billion websites every day, in accordance with Wired magazine.
Google handles approximately 3 billion searches daily.
Google uses an extraordinarily complex, ever-changing algorithm to rank pages for almost any particular Google search term, whether it’s “skin cancer,” “dislocated finger” or “common cold.” The algorithm is probably by far the most closely guarded trade secret on the planet.
The Google algorithm assesses more than 200 “signals” as a way to rank a page, says spokesman Matt Cutts. “The secret sauce is in the blending of the signals.”
Google keeps all of its data in a unknown number of data centers around the world, each typically costing up to $600 million to create and contain approximately 50,000 servers. The reason being search engine listings have numerous small databases, each dedicated to a keyword topic. This will make it easier to enable them to retrieve dexhpky73 in fractions of a second.
Okay. End from the techy stuff. We simply cite these statistics hoping endowing a sense of humble respect for the purpose we think about the greatest human invention ever: the world wide web google search.
Otherwise, the work of improving search-engine rankings is centered on the caliber of info on each web site.
Google’s 200-plus signals include factors like the page’s content, title, any keywords in headlines around the page, proximity of keywords to each other on that page, the page URL (web address) and PageRank, a Google way of measuring just how many other web pages link inward to that particular page.