Prior to deciding to select what you think is the best color off Pantone Colour Chart, stop for a second and consider your audience. This is especially important if you’re marketing or selling globally as opposed to locally. You can see, different colors have different meanings to various people. If you’re unfamiliar with the cultural significance of the certain color the item, brand, or identity you’re promoting might end up failing before it features a opportunity to remove! Let’s take a closer look at the cultural significance of color in two of today’s emerging economies.
In China, colour red could very well be the most significant. No where is this color more prominent than about the Chinese flag. Representing good fortune and joy, red is one of the most used colors during Chinese holidays and family gatherings. Also, it is colour the Chinese associate with fire, among the five elements its people believe create precisely what exists in general.
Interestingly, even though the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow will be the color chinese people associate with another in the five elements, our planet, and therefore, this color represents royalty.
In India, the colour red represents something quite different: Purity. That’s in contrast to Western cultures where color white is utilized to represent purity. Indian brides traditionally wear red gowns and once married their foreheads are adorned using a red dot or tikka, the symbol of commitment. Because the wedding represents 81dexrpky beginning of any union of two individuals, the hue red also symbolizes fertility and prosperity. The colour green represents the harvest or possibly a new beginning and, as in America, green is symbolic of nature. In India green is also colour employed to honor Islam.
As popular as green is, don’t apply it if you are considering doing business with Indonesian people. That’s because in Indonesia, green is a forbidden color. In countries with dense jungles like those who are in Latin America, green represents death. But in the Middle East, green is definitely the shade of luck. In Iran, blue symbolizes immortality and also in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and choosing the wrong color can spell disaster. So don’t whip out your Pantone color system and randomly choose. Instead, know your audience and make sure you research your options!